Comments on: Cuando salir primero en Google no es todo http://lab.inzearch.com/articulos-seo/cuando-salir-primero-en-google-no-es-todo-64.htm El laboratorio de Inzearch.FOX Mon, 05 Jul 2010 19:11:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Miguel Dorneles http://lab.inzearch.com/articulos-seo/cuando-salir-primero-en-google-no-es-todo-64.htm/comment-page-1#comment-46 Miguel Dorneles Fri, 20 Jun 2008 13:06:21 +0000 http://lab.inzearch.com/?p=64#comment-46 And there's still those who believe ranking is all. It's not. In the end of the day, the real point of a successful search strategy is targeting the efforts toward the keywords and keyphrases that are proven to be effective to one's business. Working with the wrong keywords, like the ones that generate traffic with high bounce rates or low conversion rates, is counter-productive. That's why SEO is often overlooked by companies who think it's all about having a nice Web site with good IA and a sitemap for robots. That's just the tip of the iceberg, is it not? ;) And there’s still those who believe ranking is all. It’s not.

In the end of the day, the real point of a successful search strategy is targeting the efforts toward the keywords and keyphrases that are proven to be effective to one’s business. Working with the wrong keywords, like the ones that generate traffic with high bounce rates or low conversion rates, is counter-productive. That’s why SEO is often overlooked by companies who think it’s all about having a nice Web site with good IA and a sitemap for robots. That’s just the tip of the iceberg, is it not? ;)

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